I was approached by Software Freedom Conservancy for the purpose of delivering design assets for their new open source event FOSSY (Free and Open Source Software Yearly), held on July 13 to July 16 2023 in Portland, Oregon.
This was the first time I had freelanced and also the first time that I had completely developed the brand design.
As a consultant, I produced the following deliverables:
FOSSY (Free and Open Source Software Yearly) is Software Freedom Conservancy’s first conference, and it is to be held on July 13-16th 2023 at the Oregon Convention Center. FOSSY is focused on the creation and impact of free and open source software, uplifting contributors of all experience.
I was asked to think of the logo along the lines of a ‘tree’ theme. Now trees aren’t something new, but finding out elements in a tree that can be viewed in an interesting way was a challenge. For this, I would go out with my sketchbook on a walk and simply sketch from observations or if something comes to my mind.
I tried to explore all the directions that were coming to my mind, and I was focusing on making the logo attractive and unique. I did not want to make a traditional logo for this event and had the flexibility of making my design a little more complicated than the general logos.
Brainstorming
After some brainstorming, giving shape to my ideas and final inputs from the SFC team, I went ahead with the annual ring idea. The rings signified a deeper meaning of growth in contrast with the other ideas, and they were also very unique for a logo.
It took me a lot of hand scribbling, refining and vector sketching to finally get to the logo FOSSY has today.
Refining with iterations and feedbacks